Enterprise software and AI sales leader.
I partner with exceptional engineers to move enterprises beyond the limits of legacy software, applying AI in ways that are genuinely new and genuinely useful, and bringing customers with us every step of the way.

Trusted by the executive teams of the world's biggest brands.
Enterprise software sales leader with a proven track record, trusted by executive teams at Schwarz Group, Pepkor, Vodafone, BAT, GSK, Coca-Cola and Hutchison Whampoa.
A consistent top global performer at SAP, Cloud Software Group, TIBCO and Axonify, leading complex, multi-stakeholder sales cycles and digital transformation programmes across telecoms, banking, consumer goods, life sciences, retail and utilities.
My Personal OS.
A series of capabilities that has evolved into an integrated Personal OS, improving my productivity and enabling me to deliver an exceptional customer experience.
Capture the value.
The customer's own numbers captured as value drivers, each graded for confidence and flagged as validated or assumed.
See the range.
Drivers roll up into a value model: £1.48M a year at P50, with the honest P10 to P90 range, payback and net present value (NPV).
Make the case.
A board-ready business case for the same customer, structured on the Five Case Model and ready to export.






Read the market.
Market signals swept daily and turned into a clear outside-in point of view, ranked by priority.
Pick the moment.
Accounts and contacts scored for fit, each with the reason it matters right now.
Start the conversation.
A personalised email drafted from the signals and the value estimate, sent only when you approve.





